What Color Makeup Should I Wear? Color Theory Simplified

One of the most frequently asked concerns I receive from my clients is, “What color makeupshould I wear?” This applies to foundation, blush lipstick, eyeshadow, and a range of other cosmetics. There is a lot of confusion about which shades will be the best for their skin or facial features. In addition, we live in an age in which there are more color choices than ever. The web is brimming with YouTube videos of bloggers and web stars sporting rainbow palettes full of shades and blushes in technicolor. It’s not surprising that people are overwhelmed. Before you end your search, I’ll offer a quick knowledge of color theory as well as the color wheel for makeup that could help you make the right choice.

The Basics

In the beginning, we need to be aware of our terms. When choosing a color for our makeup, we would like to recognize certain characteristics of the paint. The color’s technical definition is three distinct characteristics: Hue, Saturation, and Depth.

The hue can be described as what the real shade is: red, blue, brown, and so on. When deciding which color is the most suitable for us, it is important to first think about the hues we have in our hair, skin, and eyes. For instance, people who have blonde eye color and hair with blue hues usually look stunning in brown and gold eyeshadows. If you have a cool or pink undertone, you’ll likely look great with delicate pink lipstick and blush. On the other hand, those with tan skin and brown eyes are great in silver, grey, or blue shadows.

The degree of saturation is the intensity of the hue. Highly saturated colors are great for creating dramatic looks, while lower saturation colors appear softer. For instance, for a natural-looking daytime pink blush, we need the blush not to be over-saturated. We typically prefer the red lipstick we wear in the evening to be a shade with plenty of intensity. Be aware that the fact that lipstick is extremely saturated does not necessarily mean that it is dark. It’s just vivid or bright against the skin’s tone.

Depth: Of course, it is the amount of light or dark the shade is. It is important to think about the thickness of the skin before deciding on the makeup color. If you choose, a shade that’s too light might not appear, while a dark shade could seem more dramatic than what you’d like.

When selecting colors that match well with our appearance generally, we take a look at our eyes, skin, and hair color to decide the best color for us. There is the option of selecting shades that are similar to our features – Monochromatic or using colors opposite to our features, i.e., Contrasting. To understand how to determine this, we can take a look at our color wheel. Colors that are on the other side of the wheel are opposite, and colors that are in harmony are monochromatic.

Let’s look closer at the color wheel used for makeup. Historically, it was believed that blue eyeshadows made the eyes appear bluer; however, in actuality, we realized that the pigments of blue eyeshadows are inevitably lower than the eyes, which makes the eyes appear less down in the context. We discovered that shades like copper, gold, and orange are ideal for contrast with blue eyes to make them look more blue in comparison. In the same way, blue eyes appear greener when it is enhanced by purple. Eyes with brown eyes are often misunderstood because blue is close to brown’s color. However, eyes that are brown look like beautiful eye when it is enhanced with cool hues like silver, grey, or platinum. For more information on the best eyeshadows for your eyes, take a look at the guide on how to choose the Perfect Eyeshadow for Every Colour of Eye.

With all this information said, it’s crucial to remember that you don’t need to dress in these colors to create a beautiful look for your eyes. We’ve observed that different shades of soft tones, such as black, sh colors, and neutral taupes, look gorgeous on a wide range of shades of eyes. For instance, I like applying Our Sweet Spot Eyeshadow Trio, Naturally Matte Kit, or Daytime Eyeshadow Kit for any color of the eye. They are universal palettes.

Correction Before Enhancement

Once we know the different colors we have, we might want to begin exploring different shades. However, before making our appearance and selecting the shades we desire, we must examine our faces and ensure that we’re correcting any discoloration that we don’t wish to have. I’ve had clients tell me that they shouldn’t wear eyeshadow in purple because it draws out deep, dark circles. My response question is, “what concealer are you using?” If you aren’t able to correctly treat dark circles, none of your shadows will look nice. This is a different aspect to consider when it comes to color theory.

If we’re experiencing discoloration, it’s not necessary to use stage makeup or heavy concealer to correct the issue. It’s better to work smarter and not harder – using cosmetics that correct color. If you notice a red eye area or on your cheeks, an eye concealer that is based on yellow, like Circle Delete 1, or a yellow-based foundation, such as Warm Sienna, will surely reduce the redness. If you’re suffering from purple, blue, or grey circles, apply a peach concealer, such as the Enlighten1 and The Enlighten Plus, to reduce the dark. It is also great for hyperpigmentation. You’ll be amazed by how easily you can cover up the discoloration. When your skin is of an even color and dark circles are nil and even, you’ll be able to select any eyeshadow or blush color without worrying about whether you’ll highlight these problems.

If your face is flush with lots of redness, that is natural, and you don’t wish to attempt to conceal it with an oil-based bronzer with gold, such as So Bronze and Moonglow, to soften the red. Also, if your skin appears gold or sallow, then opt for a pink or peach bronzer with a peach or pink base, such as So Bronze, as well as Rose Dawn. The opposite shades can reduce the tone of your undertone and boost your skin tone.

Dramatic Vs. Natural

Another problem I see customers have to face is whether they’re able to achieve dramatic looks or not. Many of us opt for subtle, natural, and muted shades because we believe we aren’t able to handle dramatic looks. I’m not sure what number of ladies I’ve spoken to who have five of the same lipsticks from various brands are constantly searching for that perfect shade of pink. We only wear a shade only once and receive a few compliments. Then we believe that’s what we should wear, but actually, we’re able to have more variety than we think. I suggest you go to the lipstick store and shut your eyes. Please select a color and wear it all daytime. Do not look at yourself and draw comparisons with how you usually appear. Consider yourself as if it were someone that you encountered on the street. You may surprise yourself! Don’t be scared to experiment with red.

Never Alone

We know that having so numerous options can be daunting, but keep in mind that you’re never on your own. We at Jane Iredale have professional partners around the globe who can color-match your skin tone and suggest various products that work with your skin. If you’re not able to walk into an establishment, there’s a wonderful team of beauty experts who are accessible to talk with you over the phone or via your computer. Don’t be afraid to contact us. We hope that you have fun exploring the world of shades!


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